Interactive Websites – Paving the Way to Future

Interactive Websites

The advancement in technology enables brands to get closer to their audiences and interact in a previously impossible way. Interactive websites pave the way to the future by empowering consumers and brands to communicate using a custom website design service. Many websites now allow consumers to publish and share their content with friends and interest-based groups. Some allow one or two types of content, while others allow all types to lay the foundation of web 3.0.

Apart from such websites, we can also use real time navigation on geo-enabled websites or receive offline directions from maps. Polling, data visualizing, and AR sites that sense user movements through sensor-based devices all come under this category. Engaging clients with interesting questions, short quizzes for virtual prizes, and videos conveying brand messages on the website are good strategies. Let’s discuss some of the best features of interactive websites.

Features of Interactive Websites

Many possibilities are opening up using tools for engaging and encouraging interaction on a website. The features of interactive websites range from a single most common “Hi (Username)” to multiple interactive and entertaining effects. Following are some of the most amazing interactive website ideas.

1. Visual Effects

Visual effects are a relatively old way of capturing visitor attention. The visual effects may include using a fly or moth visual on the screen to intimidate the visitors or displaying paint drops, waterfalls, swirling winds, and swaying trees, all with the common goal of drawing attention from the audience.

The advancement in graphics technology further refined the concept bringing visual effects in closer resemblance to nature. Apart from using natural phenomena, dangling menus and swinging welcome messages were also part of some websites which now use pin-to-page format to display specific ad banners or navigation menus.

2. Sound Effects

Somewhat like visual effects, sound effects use sounds to provide audio stimulus to the audience. Like clicking sounds when the user selects a tab, background music or sounds, and warning sounds for incomplete input. The sound effects also reclaim attention by using message prompts with sound alerts. A custom website design service uses such effects to engage the audience and notify them of their progress on-page activity.

3. Using Mouse Pointer

Pointer trails and cursor movements are a great way to involve visitors in short activities that improve their moods and experience. Many websites also offer other cursor objects to select instead of the traditional arrow cursor. Without sensor-enabled devices, mouse pointers are the best thing to play with, and most websites use them for interactive displays of content and fun activities.

4. Interactive Prompts

Prompts that give messages to your audience in a way that they can answer are interactive. Using a chatbot, automated messages, and pop-ups requiring actions are some interactive prompts used by a custom website design service. Prompts can highly enrich the user experience and increase the likelihood of revisits. The prompts also help in collecting vital information about visitors.

5. Video Stories

The feature is nothing new, but the modern use makes it engaging. Using videos to run a short brand storyline helps convey your purpose and vision to the audience. If the visitors’ goals align with yours, you’ll gain their trust and loyalty. If this is not the case, you may still get their respect. Both cases help you build a positive brand image through effective communication.

Sharing stories with customers helps a brand in so many ways. Steve Jobs used to share stories at product launches for Apple. Elon shares stories when briefing about SpaceX and Tesla products. Videos aim to get attention and engage the audience with at least one message that relates to the audience.

6. Animations

It’s okay to admit that we all love cartoons and animations. The Google Maps Fox is a playful and engaging tool for navigators. PokémonGo made half the world busy in finding the nearby characters. Animations keep the visitors joyful, and animated features can increase engagement further.

Personalized animations are another feature that improves revisits and retentions. It encourages visitors to enjoy interactions with the website. It lets the visitors select animated characters from available options after sign in and the same animations welcome them every time they visit the website.

7. Interactive Tutorials

The best way to build value is to provide value to others. Offering short training and tutorials is another technique for building a strong brand image and engaging the target audience. Brands associated with education and professional training mostly use this technique.

Interactive tutorials use step-by-step guidance and ask you to input where necessary while they also wait for a response to go ahead or back or repeat a step on audience request. Oracle EBS offers such interactive training through software. Google also provides tutorials and help about a pool of their services.

Building an Interactive Website

The perks of interactive websites encourage businesses to have one. Being creative and user-oriented will help you achieve the goal, while the following points may set a direction.

216. Use loading, pointer, and customizable assistive animations
217. Make scrolling enjoyable using objects like snakes or water levels in pipes
218. Creatively use available space, such as providing drawing boards
219. Add engaging on-page activities like dice rolling, wheel turning, and rocket launching
220. Share the Brand Story and Information using short videos
221. Use AR/VR and AI tools such as chatbot and image scanning for product selection in AR
222. Hire professional service for expertise in enhancing the audience experience

Recommendations

An interactive website amuses your audience and helps your brand build great value. Using customizable animations will enrich the audience experience, and you may acquire audience interest by incorporating enjoyable activities. AR, VR, and AI incorporation requires expertise and experience, so we recommend hiring a custom website design service for your website. Professional services will help you measure the attributes for user engagement and conversion.

The futuristic websites will require further enhancement in the features and many other technologies, like using sensor-enabled devices. It is essential to stay vigilant of the changes in your industry through competitive research. We also recommend continuously collecting feedback from the target audience to design better website interaction tools.