James Arthur Ray - Self-help guru’s sweat lodge ceremony turns deadly - Exclusive Interview [ The Michael Decon Program ]

On October 8, 2009, two people die and more than a dozen others are hospitalized following a botched sweat lodge ceremony at a retreat run by motivational speaker and author James Arthur Ray near Sedona, Arizona. A third participant in the ceremony died nine days later.

The sweat lodge exercise was part of a five-day “Spiritual Warrior” event held at a rented retreat center located six miles from Sedona. Participants paid more than $9,000 each to attend the retreat. At the time, Ray, who was born in 1957 and raised in Oklahoma, was known for such books as his 2008 best-seller “Harmonic Wealth: The Secret to Attracting the Life You Want,” and had appeared as a guest on a number of TV programs, including “The Oprah Winfrey Show.”

Ray’s sweat lodge ceremony, modeled after a Native American custom intended to purify the body and spirit, was held in a wood-frame structure covered with tarpaulins and blankets. Inside the enclosed space, water was poured over heated rocks to create steam and the temperature became dangerously high, causing many of the more than 50 participants (who had been encouraged to fast for 36 hours prior to the event) to develop breathing trouble and become disoriented. Witnesses later reported Ray had urged people to remain inside and endure the intense heat as a form of personal challenge.

Two people, Kirby Brown, 38, and James Shore, 40, fainted but were left inside the sweat lodge and perished from heat stroke. More than a dozen other people were hospitalized for dehydration and other medical issues. On October 17, a third ceremony participant, Liz Neuman, 49, died.

In February 2010, Ray was indicted on manslaughter charges. When his case went to trial the following year, the prosecution argued that the self-help guru had acted carelessly and shown no regard for the people who got sick during the ceremony. The defense claimed the participants were free to leave the sweat lodge at any time, and said the deaths were an accident and might have been caused by unknown toxins in the ground. During the four-month trial, witnesses claimed that people had become ill or injured at previous retreats run by Ray, and Native American groups expressed outrage over his misuse of their sacred sweat lodge tradition.

On June 22, 2011, a jury in Camp Verde, Arizona, found Ray guilty of three counts of negligent homicide. On November 18 of that same year, he was sentenced to three two-year prison terms, to run concurrently, and ordered to pay some $57,000 in restitution to the victims’ families. He was released on supervision on July 12, 2013. 

James is the author of six internationally best-selling books including his New York Times bestseller HARMONIC WEALTH: The Secret to Attracting the Life You Want; and a co-author and contributor to THE SECRET.

Ray has worked with over 1 million people from 145 countries through his audio, video, coaching, and life and business leadership programs. Over 1 million people have attended his live events worldwide.

His new book THE BUSINESS OF REDEMPTION, The Price of Leadership in Life and Business was released in February of 2020.

James Arthur Ray’s company hit the Inc. 500 in 2009 as one of the fastest growing most successful privately held companies in the United States, and possibly the world.

In 2007, he was awarded the Distinguished Toastmasters award for Outstanding Communication and Leadership. His book Harmonic Wealth was voted as one of the top celebrity reads by People Magazine in 2008. Fortune Magazine wrote a full feature article on him in 2008 heralding him as the new frontrunner in leadership and performance.

James has appeared numerous times on Larry King Live, Piers Morgan, The Today Show, Good Morning America, CNN, and Oprah.