MPI Media Group Celebrates 50 Years of 'The Texas Chainsaw Massacre' With SXSW Showcase

This year marks a momentous occasion for horror film enthusiasts as MPI Media Group, along with their genre subsidiary, Dark Sky Films, commemorates the 50th anniversary of the iconic horror film, ‘The Texas Chainsaw Massacre’. The celebration kicked off with an enthralling event at the South by Southwest (SXSW) Film Festival, capturing the attention and admiration of fans and newcomers alike.

MPI Media Group orchestrated an innovative social activation at SXSW, showcasing a live ice sculpture demonstration by an Austin-based artist. This unique performance featured the creation of a bloody carving depicting the new 50th anniversary TCM logo, executed with a chainsaw in a nod to the film’s infamous character, Leatherface. The live demonstration, held at The Stay Put on Rainey Street, provided attendees an unforgettable experience from 1 p.m. to 3 p.m. on Saturday, March 9, with photo opportunities available until 7 p.m.

Continuing its tradition of engaging and unique fan experiences, MPI Media Group has charted an extensive and immersive series of events slated to span through the spring and summer of 2024. Reflecting the enduring appeal of ‘The Texas Chainsaw Massacre’, these events are designed to captivate the hearts of horror enthusiasts and provide deep dives into the world of this iconic film.

Among the many highlights is an exceptional series of guest appearances and discussion panels at various major conventions across the United States. MPI Media Group is bringing together an impressive roster of actors, filmmakers, and industry experts, all of whom have been integral to the legacy of ‘The Texas Chainsaw Massacre’. These events will offer fans an exclusive opportunity to gain insights into the making of the movie, its impact on the horror genre, and the behind-the-scenes stories that have contributed to the film’s mystique.

Culminating in what is being hailed as one of the largest Chainsaw reunions ever, Texas Frightmare Weekend in Dallas this May promises to be a monumental gathering for fans of the series. MPI Media Group has orchestrated this reunion to include twelve notable guests from the franchise’s history. This unprecedented assembly will provide fans with a once-in-a-lifetime opportunity to interact with the stars and creators who have made ‘The Texas Chainsaw Massacre’ a cornerstone in horror cinema.

In addition to these celebrity appearances, MPI Media Group has also organized a series of interactive panels. These panels are set to delve into various aspects of the film, including its cultural impact, the evolution of horror cinema since its release, and the technical challenges and triumphs encountered during its production. Attendees will have the chance to engage directly with panelists, offering a deeper understanding and appreciation of the film and its place in horror history.

MPI Media Group’s events will also feature exclusive screenings of the film, including rare cuts and director’s commentaries, providing aficionados and new fans alike a chance to experience the film in unique and immersive settings. Special exhibits showcasing memorabilia, behind-the-scenes footage, and original artwork related to ‘The Texas Chainsaw Massacre’ are also part of the celebration, offering a comprehensive look at the film’s journey over the past five decades.

MPI Media Group’s commitment to celebrating the film’s legacy is further evident in its collaboration with Dark Sky Films to release a collector’s edition of ‘The Texas Chainsaw Massacre: 50th Anniversary Chainsaw Edition’. This exclusive set will feature a new 4K UHD edition of the film, a Blu-ray of bonus features, and a VHS release, all housed in a chainsaw-shaped box that plays sounds from the movie when opened.

The movie, released on October 11, 1974, holds a special place in the annals of horror cinema, having been shot across Central Texas with a modest budget and a cast of relatively unknown actors. Its influence on the horror genre is undeniable, introducing elements such as power tools as murder weapons and the concept of a masked, imposing antagonist.

MPI Media Group has successfully leveraged the 50th anniversary to not only celebrate the film’s history but also to build a stronger community among fans. From intriguing live demonstrations to strategic partnerships and themed merchandise giveaways, their efforts at SXSW have paid off, generating significant buzz and anticipation for the special edition release and upcoming anniversary events.

This milestone anniversary celebration is set to continue with a re-release of the restored film premiering at the Museum of Modern Art in New York City in August, followed by screenings in selected theaters nationwide. These events, curated and promoted by MPI Media Group, promise to bring the legacy of ‘The Texas Chainsaw Massacre’ to new audiences while rekindling the thrill and horror among long-time fans.