Search Engine Optimization (SEO) Strategies for Ranking Higher in Google Search Results

In this blog post, we have listed the steps to redesign your SEO and Digital marketing strategies for IT service startups used by top digital marketing agencies to rank higher in Google search results. Just keep reading to learn more and see how these strategies can work for you. 

1. Focus on on-page SEO
    

On-page optimization is the easiest way to improve your website’s search engine rankings. It takes a little time and effort to boost your ranking on Google with this strategy. On-page optimization refers to all elements that appear on the website and can be optimized, like headlines, titles, and images. 

Here are a few tips to help you with on-page SEO:

• Use your keywords in your meta title, meta description, URL, main title, and naturally in the body of your content
   

• Focus on long-form content (aim for at least 1800 words)
   

• Add relevant links to your content from at least three other pages on your site
   

• Include 1-3 links on your page from other relevant, trusted websites

2. Don’t neglect technical SEO

While on-page SEO is crucial to improve your ranking on Google, Technical SEO is equally important. It makes sure that your website is designed in such a way that search engines can easily crawl and index your website. If search engines can’t find, crawl or index your page, all efforts will be in vain, even if you write high-quality content. 

For instance, it’s important to make sure that you follow the below-mentioned steps:

• Your website is mobile-friendly

• All your pages are secure

• All the links work properly

• You don’t have any plagiarized content 

3. Define a keyword list

It’s unreasonable to assume that your website will rank at the top for every keyword relating to your industry. Your goal should be to secure high organic rankings for the most desired and important keywords. 

You need to think about how people will search for your products or services, make a list of these keywords, and then check whether there is any competition or traffic for each keyword. You can use tools like Google Keyword Planner, SEMrush, and Ahrefs to find the relevant keywords. 

Keywords with high search volume and low to medium competition should be your target. They are easier to rank for and also have high traffic potential. 

4. Create internal links

While focusing on improving your website’s ranking, it’s important to pay attention to creating internal links. An internal link is a hyperlink that points to a different page on the same domain. In short, it becomes easier for Google to find and index your web pages. 

One of the key benefits of internal linking is the anchor text may match the content exactly. They can be easily created, and you don’t have to rely on any third-party websites. Ideally, you should place the internal links at the start of the web page. This can also help improve your bounce rate. 

5. Don’t hesitate to use zero or low-volume keywords

Many content marketers often target high-volume keywords that have a lot of competition. While these keywords are great for driving traffic, you should also focus on low-volume keywords and even zero-volume keywords. These keywords have less search volume, but people doing such searches are often further down the funnel and ready to complete the purchase. 

In addition, if your site is going after the same keyword as your competitors, the Google algorithm will see that you are not adding anything new to the content and is unlikely to show your site at the top search results. If you focus on creating niche content, Google will add more weight to your site in search results. 

6. Refresh old content for a boost

The more up-to-date your page is, the more likely your page will reach the top of SERP. To ensure that your site continues to rank well, it is important to update old content with new information. You can use Googe Search Console to see which pages have lost clicks and impressions and then update the ones that are losing the most traffic. 

When refreshing old content, apart from updating the dates, ensure that you make significant changes to the content. You can also check out the content of your competitors to see what points they are covering that you can include in your own content.

7. Adhere to Google’s E-A-T guidelines

EAT is one of the most important ranking factors for gauging page quality, according to Google. Here’s what the acronym stands for:

Expertise: Google wants to see that a website demonstrates expertise in a particular topic or field. This is especially pertinent to certain fields such as healthcare, legal, and financial industries. You can establish experience by providing clear information and citing reputable sources in your content. 

Authoritativeness: Show off your authority. This can be demonstrated through positive reviews, customer testing, and more. You can show this information throughout your website. 

Trustworthiness: Make sure your users feel safe on your site. It’s crucial to have an SSL certificate and HTTPS site, especially if you accept any monetary transactions online. 70% of first-page Google results have an SSL certificate.

In addition to the tips above, make sure EAT compliance with these best practices:

• Go for high-quality backlinks from authoritative websites

• Go for author bios if you are running a blog

• Mention credentials that demonstrate the author’s expertise

• Make sure your website has accurate information on your About, Contact, and Privacy pages

8. Say no to black hat techniques

Black hat SEO refers to the use of unethical techniques to improve your search engine rankings, such as buying links. Even if you enjoy a temporary boost in your rankings, it won’t last long. Google will discover your scheme eventually, and sooner or later, the progress you made will be wiped out by an algorithm update. Even worse, your website can get banned. 

Wrapping up!
 

The tips that we have mentioned above will help you rank higher in SERP. But it’s best to start with the ones under your control. We hope that you have found this article useful. The tips will surely position you for success in 2023 and beyond. In case you need a professional to help you with your SEO strategy, then you can consult top digital marketing companies. The experts will help you create a strategy that will work for you.